as nature intended
Premium raw pet food for dogs and cats in Witbank & Surrounds
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Premium raw pet food and natural care products for the furry family members who deserve the best.
Because nature knows best. Our raw food preserves the natural enzymes, vitamins, and nutrients that cooking destroys.
**What do dogs eat in nature?** Although we cannot copy the footprint of mother nature, we can surely mimic what dogs and cats were designed to eat naturally by providing for them a biologically appropriate meal that allows their systems to work effectively. This approach helps build their immune system through a diet that puts very little stress on the body, ultimately protecting them from degenerative diseases and other health complications associated with poor nutrition. We can accomplish this by consuming various fresh foods ourselves — and for our pets. Technically, our domesticated dogs and cats may or may not differ from their wild counterparts in many ways, as science has tried to prove, but their dentition and digestive system have in essence remained unchanged. Domesticating them and feeding what we have been accustomed to eating in no way means that just because their bodies can utilize some of the nutrients from the food being fed, it is the appropriate nutrition for them. Therefore, feeding a species-appropriate raw food should be the first choice of nutrition for cats and dogs. It is also imperative to remember that feeding pets this way is not re-inventing the wheel, but rather returning to how they should have been eating in the first place.
Some potential benefits pet parents have observed when feeding Doggobone.
Natural enzymes enhances nutrient absorption leading to firmer stools.
Helps maintain an ideal weight by supporting lean muscle growth and reducing excess fat.
Enhance your pets immunity health with proteins rich in vitamins, minerals and antioxidants.
Provides high quality proteins and essential fatty acids that alleviates dryness and inflammation.
Nutrient dense raw food boosts energy. Resulting in increased stamina and playfulness.
Natural chewing on raw food helps reduce plaque and tartar buildup for healthier teeth and gums.
All meat proteins in our finely ground meals are sourced from Beef, Chicken, Ostrich, Duck, Fish and Game. These are combined with vegetables, fruit and herbs. Upon the advice of our nutritionist, we have included and approved vitamins and minerals to close the gap of nutrients that may have been lost during the production process. Combining a wider range of ingredients improves the nutritional benefit and integrity of the product as a complete and balanced meal.
Doggobone Active raw food consists of the following:
Although the raw ingredients used in the formulation of this product are edible for humans, the use of raw green Tripe and finely ground meat, including bone, makes this product unsuitable for human consumption.
Chicken/Turkey/Duck/Ostrich/Venison are finely ground including bone for a natural source of minerals.
Simple portion calculator based on your dog's ideal body weight.
2.5%
of your dog's ideal body mass per day
2%
Weight Loss
2.5%
Maintain
3%
Weight Gain
3-4%
Active Dogs
5-8%
Puppies
2%
Seniors
Use this visual guide to assess your dog's body condition and adjust their portions accordingly.
Ribs, spine and pelvic bones easily visible. Increase food portions gradually.
Feed 3% of body weight
Clear waist line from top view and tucked belly from side view. Last ribs may be visible.
Maintain 2.5% of body weight
Difficult to feel ribs, waistline fading. Abdomen not tucked but more straight across.
Reduce to 2% of body weight
No visible waist line, hanging or bulging belly. Immediate portion reduction needed.
Feed 1.5-2% of body weight
The Body Conditioning Scale is a 9-point system used to assess whether your dog is at a healthy weight. It's more reliable than the scale because it looks at actual body composition, not just pounds.
A dog at a 3 on the scale is underweight. You can see their ribs, spine, and hip bones clearly. They need more food — increase portions to 3% of body weight to help them gain weight gradually.
A dog at a 7 on the scale is overweight. You can't easily feel their ribs, and they lack a visible waistline. Reduce portions to 2% of body weight to help them slim down to a healthy 4-5 range.
Aim for your dog to be in the 4-5 range — this is where they are healthiest, most energetic, and at lower risk for weight-related health issues.
For fluffy breeds like Huskies, Malamutes, Samoyeds, or Pomeranians, visual assessment can be misleading. Their thick coats hide their true body condition. You MUST get your hands on them — run your fingers along their ribcage, feel their spine, and check their waistline by touch. Don't trust your eyes alone!
To accurately track your dog's condition: measure their neck, chest (at the widest part behind the front legs), and waist (at the narrowest part in front of the hips) weekly. Record these measurements along with your photo diary. This is especially important for breeds prone to weight gain or those with heavy coats.
Learn everything you need to know about feeding your pets a raw, natural diet.
Why might the feeding calculator be inaccurate? Your pet may not be the 'average, middle of the road' animal. Every dog is unique — breed, age, activity level, and metabolism all play a role. Expect to make periodic changes to find the sweet spot that works best for your pet.
Please do not be surprised if you find yourself needing to alter your pet's feeding amount once they are on their new diet — this is a common occurrence. Weight fluctuations can happen as their body adjusts.
Do not fret though — if you find your pet is closer to a 3 or 7 on the body condition scale, now is the perfect time to start dialing in their nutrition to get them back to where they should be.
If your pet is experiencing significant weight fluctuations or health concerns, please consult with your veterinarian.
The weight chart above is based on the maximum recommended portions and represents our experience. Some dogs thrive on slightly less food.
You are going to have to actively monitor your pet until you find a good balance.
For example, my 12-year-old, 40kg Husky/Malamute mix is low energy and should be eating 770g per day according to the chart. However, he now only has 500g per day, fed once daily. He does have hungry days, and I give him a little extra when he's having one of those days. If he leaves food in his bowl, then I know he is satisfied.
Your dog might not stop when they are satisfied. Please keep your dog's temperament in mind and stick to the feeding guidelines if your dog doesn't know when to stop.
The weight chart includes treats too. If you give your dogs treats or meaty chews, please factor that into the food allocation for that day.
For example: if you give your dog 500g per day but you add a 50g chicken neck, then it would be better to remove 50g raw food from their meal.
In winter you might notice your dog needs a little more food as they are now burning more fuel for warmth — adjust accordingly.
Overfeeding your dogs can hurt them.
Raw meaty bones are nature's toothbrush for dogs. Understanding how to feed bones safely is essential for your pet's dental and nutritional health.
Raw bones are softer than cooked bones and can be safely consumed by your dog. Once you cook a bone it becomes hard and splintered, making it dangerous. Bones are not only good for cleaning teeth but also serve as a meal replacement — they contain meat, cartilage, and nutrients your dog needs.
These bones are safe for your dog to consume when fed raw:
Pellets and kibble do NOT clean teeth. Only raw bones provide the natural scraping action that keeps teeth clean and gums healthy.
Understanding food sensitivities can help you choose the right proteins for your dog's unique needs.
We cannot guarantee that your pet will like or eat our product. We are here to assist with the transition from pellets to raw food. Please note that perseverance and persuasion will be required.
It is imperative to understand that we cannot guarantee that your pet will like or eat our product. Doggobone does not take ownership of your dog's reaction to the diet; this lies solely in the hands of the dog owner. Furthermore, please note that your pet's diet prior to attempting the raw diet will greatly influence the successful transition.
If your pet does not eat the food, we suggest you donate the food to a dog shelter near you. Although our suppliers endeavour to achieve consistency in the product, the use of natural ingredients will influence the colour, texture, and consistency of every batch, and your pet may or may not like certain batches.
When converting a pet to a raw diet, detoxification may occur. Detoxification is the process where the cells of the body release toxins that have accumulated over the years. Our pets are exposed to toxins on a regular basis, including garden pesticides and detergents — these toxins are stored in the cells of the body.
As soon as the body is capable of eliminating these toxins, it will do so. The length of time it takes will depend on the pet, its age, and toxin build-up. The pet may need extra help through this process, and we are here to assist.
The internationally renowned book 'The Complete Herbal Handbook for the Dog and Cat' by Juliette de Bairacli Levy is our primary source of information. This book contains a wealth of information on the development of the canine and feline species, raw feeding, holistic methods, and herbal remedies for the natural rearing of dogs and cats. We highly recommend all pet owners obtain a copy to assist them in the natural rearing of their pets.
Note: Please note that a registered health professional should be consulted before attempting to cure or solve health issues with herbal or natural remedies. This is NOT a disclaimer, but a recommendation.
Your dog's stool is a great indicator of their digestive health. Learn what to look for.
Your dog's poop tells a story about their digestive health. Understanding stool conditions helps you adjust their diet for optimal nutrition.
Cause: Too much fat, food not agreeing with them, too many organs, or too rich food
Cause: Too much blood or organ meat
Cause: Usually indicates a detoxification process
Cause: Too much bone content
The internationally renowned book 'The Complete Herbal Handbook for the Dog and Cat' by Juliette de Bairacli Levy is our primary source of information. This book contains a wealth of information on the development of the canine and feline species, raw feeding, holistic methods, and herbal remedies for the natural rearing of dogs and cats. We highly recommend all pet owners obtain a copy to assist them in the natural rearing of their pets.
Note: Please note that a registered health professional should be consulted before attempting to cure or solve health issues with herbal or natural remedies. This is NOT a disclaimer, but a recommendation.
Feeding amounts vary depending on several factors unique to your pet.
Feed daily 2.5% of the dog's ideal body mass until you find a good balance.
On average, small dogs require more calories per pound than medium and large breed dogs (with Great Danes being an exception — often require up to 20% more calories than other breeds in their size class).
Young adults often require more calories than middle-aged pets and seniors (there are always exceptions).
The average pet who receives two walks per day will require less calories than your average working dog or competition dog, even if they are the same breed.
Intact pets appear to burn more calories at rest than their altered counterparts.
Doggobone is designed with your gulper in mind. We crush the meat and bone into tiny pieces, making it safe for dogs who tend to swallow their food whole. This eliminates the risk of choking on large bone pieces while still providing all the nutritional benefits.
Puppies are very complicated to feed raw due to their calcium and phosphorus requirements. Doggobone has been approved as balanced for all stages of a dog's life, including puppies. Split the required meal for puppies into 3 meals per day up to 6 months.
Doggobone recommends a 6-day feeding schedule with a day of fasting on the 7th. Fasting is an age-old practice that has been known to aid digestion and help cleanse the body of toxins. It is not uncommon for animals in the wild to fast.
It is not advisable to fast puppies under the age of 6 months. For those concerned, feed plain yogurt as the alternative to food.
Two approaches to help your pet switch from processed food to a natural raw diet.
Suitable for healthy pets with strong immune systems. An immediate conversion can be done safely.
On the first day, fast your pet for 24 hours to allow the body to cleanse itself of toxins and to make your pet eager for their next day's meal.
Normal detoxification may cause temporary symptoms of vomiting or diarrhea — this will differ from animal to animal. There is no need to be alarmed if these symptoms occur, as your pet's digestive system gets used to the change. This may also be the result of eating too fast, gulping, or possible temperature variations.
Strongly recommended for pets with compromised immune systems or sensitivity to dramatic changes in diets.
This method is introduced slowly to prevent major detoxification symptoms. The raw diet should be introduced slowly to allow the body to cleanse itself of toxins and get your pet eager for raw.
Fasting is recommended to allow the body to cleanse itself of toxins and get your pet eager for raw.
Start out with 10% raw diet and 90% of the old diet. Because the digestion time is different for processed diets and raw diets, we suggest that you separate the feedings and feed the raw in the morning and the kibble at night.
Increase the raw diet each day by 10% and decrease the old diet by 10% for the next 9 days.
You should be feeding only the RAW DIET.
Premium raw nutrition specially formulated for cats. Voted South Africa's No. 1 Cat Food in 2022.
Alfie's Cat Food is a balanced meal for cats with protein from chicken. Designed specifically for cats and was voted as South Africa's best cat food 2022. Finely ground for easy eating with complete and balanced nutrition.
Feed daily 4-8% of the cat's ideal body mass. The product is supplied in 125g frozen rolls, sold per kilo.
Remove from the freezer for 30 minutes before feeding. Do not keep out of the fridge for longer than 30 minutes during summer months as the food will spoil.
Supplied in 125g frozen rolls, sold per kilogram.
Just like with dogs, raw cat food requires proper handling to ensure safety for both you and your feline friend.
Tip: Cats are more sensitive to food temperature than dogs. Room temperature food is ideal — not too cold from the fridge.
Cats are extremely fussy and most older cats will not take to raw food immediately. If you wish to proceed, we recommend slowly weaning the food being digested differently by the body.
All meat is human grade, but due to the bone content, the food is not suitable for human consumption.
Similar rules apply for cats when transitioning them to a raw diet. Cats get fixated on the food they are being fed and it will take much longer for them to accept a new diet. Extra patience on the part of the 'pet parent' is vital during this phase, which can take anything from 3 days to 9 months. It is not recommended to fast your cat for more than 12 hours.
Important safety guidelines for storing, preparing, and serving raw pet food.
It is important to treat raw pet food in the same manner that you would handle raw meat.
Keep food frozen until ready to use and defrost only the required amount.
Remove product contents from packaging before thawing, eliminating microplastics in the food.
Use a sharp cutting tool and carefully cut along the length of the packaging.
Thaw overnight in the refrigerator in a sealed container.
Please do not leave the food out all day — the food will spoil.
Hygiene is key to working with raw food! Treat raw food in the same manner you treat your raw meat.
You can use a separate preparation area for raw food handling.
Clean and disinfect surfaces and equipment before and after preparing raw pet food.
Wash your hands thoroughly before and after preparing raw pet food.
Weigh out the portion of food using a scale for accurate feeding.
Always feed your pet from a stainless steel or ceramic bowl. DO NOT use plastic bowls as they are porous and can harbour bacteria.
Do not discard thawed juice — discarding the juice may lead to a nutritional imbalance. Mix it back into the food.
Make sure your dog eats all of the raw food. If you leave it in the bowl it will attract flies and ants — this is where it gets dangerous.
If your dog does not eat all their food, cover the bowl with wrap or transfer to another container and place it in the fridge for the next feeding.
Wash your dog's bowls with soap and water after each use.
Rinse the plastic packaging bag before recycling or throwing it away — this helps prevent flies and ants.
Keep any leftover dog food in an airtight glass container in the refrigerator. The raw food will maintain its quality and freshness for up to 48 hours.
Do not re-freeze. Feed unused food within 3 days of thawing in the refrigerator.
Please always make sure your pet has access to clean water daily.
For small dogs, you can cut the frozen sausages into the correct sizes, wrap them in cling wrap and return them to the freezer until you need them.
Following these guidelines ensures your pet receives all the nutritional benefits of raw food while keeping your family safe from potential bacteria.
Two approaches to help your pet switch from processed food to a natural raw diet.
Complete and balanced raw meals for dogs of all life stages.
Chicken
Our signature blend featuring chicken heads and feet. Excellent for puppies as it's very high in calcium. Chicken is a complete protein containing all nine essential amino acids needed for muscle growth, brain function, and overall health. Low in fat, sodium, and calories — making it an excellent choice for dogs of all ages, from pregnancy to later life.
Duck
Excellent for dogs with allergies and to help put on weight. Duck provides significant nutritional benefits as an excellent source of protein and iron for muscle and blood health. Rich in B vitamins like niacin and riboflavin, essential for energy and nervous system function. Contains selenium for immune health and beneficial omega-3 and omega-6 fatty acids that support brain and heart health.
Chicken
Made with whole chicken. Excellent for all life stages. Chicken is a complete protein containing all nine essential amino acids needed for muscle growth, brain function, and overall health. Also low in fat, sodium, and calories, making it an excellent choice for dogs of all ages, from pregnancy to later life.
Turkey
Excellent for all life stages and good for weight loss. A high-quality source of protein for muscle growth and repair. Rich in B vitamins (B3, B6, B12) that support energy, brain function, and the nervous system. Provides essential minerals like selenium and zinc, which boost the immune system and support various body functions.
Beef
Excellent for dogs with allergies. Contains no chicken, but does have egg. Beef provides essential nutrients like high-quality protein, crucial for building and maintaining muscle mass, as well as iron for energy. A good source of B vitamins for energy metabolism, zinc and selenium which support the immune system, improving exercise performance and assisting with age-related muscle loss.
Venison
Excellent for all life stages of dogs and weight management. No hormones. Game is Buck or Zebra. Venison provides a wealth of health benefits due to its high protein, nutrient-rich profile, and lean nature — making it lower in fat and calories than other red meats. Key benefits include improved immune function, better energy levels, and reduced risk of heart disease and anemia, thanks to its content of B vitamins, zinc, iron, and essential fatty acids like Omega-3s.
Lamb & Beef
Excellent for all life stages. Lamb offers benefits from its high content of essential nutrients, including high-quality protein for muscle growth and maintenance. Lamb has iron to prevent anemia and fatigue, and various B vitamins for energy and brain function. Also contains anti-inflammatory omega-3 fatty acids, zinc for immune health, and creatine for muscle strength and endurance.
Fish
Excellent for all stages but seniors thrive on this. Fish provides high-quality protein and omega-3 fatty acids, which are essential for brain and heart health, reducing inflammation, and supporting development. Fish is also a rich source of essential vitamins and minerals like vitamin D, B vitamins, iodine, and minerals such as selenium, iron, and zinc, contributing to stronger bones, healthy immune systems, and improved mood and sleep.
Chicken
A balanced meal designed to complement or bulk other meals. Protein is Chicken. This meal does not contain green tripe. Perfect for adding variety to your dog's diet while maintaining complete nutrition.
Beef or Lamb
Not a balanced meal — designed to complement or bulk other meals. Protein is beef or lamb. This meal is excellent for gut health and provides natural probiotics — we suggest one meal per week. Please note this product has a strong smell.
Alfie's Cat Food is a balanced meal for cats with protein from chicken. Designed specifically for cats and was voted as South Africa's best cat food 2022. Finely ground for easy eating with complete and balanced nutrition.
Feed daily 4-8% of the cat's ideal body mass. The product is supplied in 125g frozen rolls, sold per kilo.
Supplied in 125g frozen rolls, sold per kilogram.
Remove from the freezer for 30 minutes before feeding. Do not keep out of the fridge for longer than 30 minutes during summer months as the food will spoil.
Cats are extremely fussy and most older cats will not take to raw food immediately. If you wish to proceed, we recommend slowly weaning the food being digested differently by the body.
All meat is human grade, but due to the bone content, the food is not suitable for human consumption.
Premium quality products made with natural ingredients, because your furry family deserves the best.
Nutrient-rich raw meals formulated for optimal canine health and vitality. Available in convenient packaging options.
Delicious, natural rewards made with wholesome ingredients your pets will love.
Gentle, effective grooming and hygiene products for a clean, healthy coat.
Natural solutions to help anxious pets feel relaxed and secure.
Cool, creamy delights specially formulated for dogs to enjoy on warm days.
Delicious frozen treats specially formulated for dogs to enjoy on warm days — or any time they deserve something special.
R101.00
With venison, coconuts, skimmed milk powder, collagen & probiotic
R101.00
With pure sun-dried strawberries & coconuts, skimmed milk powder, collagen & probiotic
R101.00
With beef biltong, skimmed milk powder, collagen & probiotic
R101.00
Add your COOL DOGS® favourite treat! Skimmed milk powder, collagen & probiotic
We believe in complete transparency about what goes into every meal.
Essential emergency techniques every pet owner should know.
Open mouth, pull tongue forward, remove any visible obstruction.
For small dogs: Hold upside down, 5 sharp blows between shoulder blades. For large dogs: Stand behind, fist below ribcage, thrust upward.
Close mouth, breathe into nose until chest rises. Give 2 breaths every 30 compressions.
Lay dog on side, compress chest 1/3 to 1/2 depth at 100-120 beats per minute.
Call your veterinarian immediately in any emergency situation.
Our namesake and taste tester. Lilly is a small breed dog who thrives on raw, natural nutrition — just like the pets we serve.
Multiple payment options and convenient delivery or pickup available.
Send proof of payment to 071 672 3218
Card machine available for purchases
Witbank Delivery
R125 delivery in Witbank town
Free Pickup
Free pick up in Klipfontein
Outlying Areas
Outlying areas — delivery fee on request
Ready to give your pet the natural nutrition they deserve? Contact us to place an order or ask questions.